Collapse of Distinction
I’ve been hesitant to review this book because others have done so in and eloquent fashion, and in great detail. I wish this book was around when I was struggling through my MBA. It is easy to read and grasp, without too much “business-ese.” I bought it for my husband, a small business CEO, and he picked up some good pointers for future marketing.
I’m going to give it to a friend, who just is just starting as a marketing director for a small company. I think it will give her an edge. Thanks to Thomas Nelson for making this book available.
